Author Question: _____ is the design of a strategy that shows how investments in advertising time and space will ... (Read 31 times)

NClaborn

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_____ is the design of a strategy that shows how investments in advertising time and space will contribute to the achievement of marketing objectives.
 a. Media planning
  b. Marketing planning
  c. Communications planning
  d. Continuity planning
  e. Cost planning

Question 2

The Playboy group is the smallest subset of all the Generation X categories and have the highest levels of education and income.
 a. True
  b. False
 Indicate whether the statement is true or false



bd5255

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Answer to Question 1

a

Answer to Question 2

False



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