Author Question: The choice of _____ is, in many respects, the most complicated of all marketing communications ... (Read 52 times)

bobbie · **on:** Jun 29, 2018

The choice of _____ is, in many respects, the most complicated of all marketing communications decisions due to the variety of decisions that must be made.
a. celebrity endorser
b. message appeal
c. advertising agency
d. media and vehicles
e. research method

Question 2

Teenagers have limited earning power and little influence in making household purchases.
a. True
b. False
Indicate whether the statement is true or false