This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is central to the definition of marketing communications? a. All marketing ... (Read 65 times)

fahad

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Which of the following is central to the definition of marketing communications?
 a. All marketing mix variables, and not just promotion alone, can communicate with customers.
  b. Marketing communications is intentional rather than unintentional.
  c. Purchase behavior that is delayed in nature is more desirable than immediate purchase behavior.
  d. Communication tools should be handled as virtually separate practices.
  e. Mass media advertising should receive consideration before other communication methods.

Question 2

Which of the following is a benefit of both earned and paid media?
 a. longevity
  b. cost efficiency
  c. transparency
  d. versatility
  e. control


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nanny

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


fahad

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
:D TYSM

tanna.moeller

  • Member
  • Posts: 328
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

A good example of polar molecules can be understood when trying to make a cake. If water and oil are required, they will not mix together. If you put them into a measuring cup, the oil will rise to the top while the water remains on the bottom.

(a) Mammal species from central Saskatchewan differ greatly in their isotopic signatures. (b) There (a) Mammal species from central Saskatchewan differ greatly in their isotopic signatures. (b) There
Ethnographic studies of the Baka pygmies of central Cameroon, and other people who still live as ... Ethnographic studies of the Baka pygmies of central Cameroon, and other people who still live as ...
Central Nervous System Stimulants and Drugs for Attention Deficit/Hyperactivity Disorder and ... Central Nervous System Stimulants and Drugs for Attention Deficit/Hyperactivity Disorder and ...
The major human endocrine glands and their central nervous system control centers The major human endocrine glands and their central nervous system control centers
The Central Nervous System Includes the Brain and Spinal Cord The Central Nervous System Includes the Brain and Spinal Cord
Find derivative by using definition of the derivative question 2 Find derivative by using definition of the derivative question 2
Video: Buffers definition and the role of buffer in the body

For a complete list of videos, visit our video library