This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is central to the definition of marketing communications? a. All marketing ... (Read 94 times)

fahad

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Which of the following is central to the definition of marketing communications?
 a. All marketing mix variables, and not just promotion alone, can communicate with customers.
  b. Marketing communications is intentional rather than unintentional.
  c. Purchase behavior that is delayed in nature is more desirable than immediate purchase behavior.
  d. Communication tools should be handled as virtually separate practices.
  e. Mass media advertising should receive consideration before other communication methods.

Question 2

Which of the following is a benefit of both earned and paid media?
 a. longevity
  b. cost efficiency
  c. transparency
  d. versatility
  e. control


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nanny

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


fahad

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
Wow, this really help

connor417

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

The central dogma of genetics at the molecular level. The central dogma of genetics at the molecular level.
Roles of the central and peripheral nervous systems. Roles of the central and peripheral nervous systems.
Central Nervous System Stimulants and Drugs for Attention Deficit/Hyperactivity Disorder and ... Central Nervous System Stimulants and Drugs for Attention Deficit/Hyperactivity Disorder and ...
The major human endocrine glands and their central nervous system control centers The major human endocrine glands and their central nervous system control centers
Drawing of Central PompeII In Its Current State Drawing of Central PompeII In Its Current State
Video: How Hemoglobin Picks Up and Delivers Oxygen

For a complete list of videos, visit our video library