This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is central to the definition of marketing communications? a. All marketing ... (Read 67 times)

fahad

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Which of the following is central to the definition of marketing communications?
 a. All marketing mix variables, and not just promotion alone, can communicate with customers.
  b. Marketing communications is intentional rather than unintentional.
  c. Purchase behavior that is delayed in nature is more desirable than immediate purchase behavior.
  d. Communication tools should be handled as virtually separate practices.
  e. Mass media advertising should receive consideration before other communication methods.

Question 2

Which of the following is a benefit of both earned and paid media?
 a. longevity
  b. cost efficiency
  c. transparency
  d. versatility
  e. control


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nanny

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


fahad

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
:D TYSM

31809pancho

  • Member
  • Posts: 317
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

When blood is deoxygenated and flowing back to the heart through the veins, it is dark reddish-blue in color. Blood in the arteries that is oxygenated and flowing out to the body is bright red. Whereas arterial blood comes out in spurts, venous blood flows.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

The central and peripheral nervous system The central and peripheral nervous system
The 1993 “Rain Machine”over the North-Central U.S The 1993 “Rain Machine”over the North-Central U.S
In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
Chinese workers on a railway in the far West. “Without them,” Leland Stanford, president of the Cent Chinese workers on a railway in the far West. “Without them,” Leland Stanford, president of the Cent
Central Nervous System Stimulants That Are Scheduled Drugs Central Nervous System Stimulants That Are Scheduled Drugs
The Central Nervous System Includes the Brain and Spinal Cord The Central Nervous System Includes the Brain and Spinal Cord
Video: Cellular Defects - Osteoblasts, Osteoclasts and Osteocytes

For a complete list of videos, visit our video library