Pulsing and flighting advertising schedules are similar in that ...

[HCHenry]

Pulsing and flighting advertising schedules are similar in that they both involve similar levels of advertising expenditures throughout the year.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In the VALSTM segmentation scheme, consumer segments are represented along the dimensions of primary motivations and resources.
 a. True
  b. False
 Indicate whether the statement is true or false

[JCABRERA33]

Answer to Question 1

False

Answer to Question 2

True

[HCHenry]

Thank you

[JCABRERA33]

No problemo