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Author Question: Pulsing and flighting advertising schedules are similar in that they both involve similar levels of ... (Read 118 times)

HCHenry

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on: Jun 29, 2018
Pulsing and flighting advertising schedules are similar in that they both involve similar levels of advertising expenditures throughout the year.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In the VALSTM segmentation scheme, consumer segments are represented along the dimensions of primary motivations and resources.
 a. True
  b. False
 Indicate whether the statement is true or false


JCABRERA33

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

True


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HCHenry

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Reply #2 on: Jun 29, 2018
Thank you


JCABRERA33

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Reply #3 on: Jun 29, 2018
No problemo


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