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Author Question: The higher up the hierarchy of effects that the advertising is meant to move the consumer, the fewer ... (Read 227 times)

clmills979

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on: Jun 29, 2018
The higher up the hierarchy of effects that the advertising is meant to move the consumer, the fewer the number of exposures needed to achieve minimal effectiveness.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Behaviorgraphics is the most predictive indicator of consumer choice behavior while demographics is the least predictive indicator of behavior.
 a. True
  b. False
 Indicate whether the statement is true or false


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meganlapinski

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

True


clmills979

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Reply #2 on: Jun 29, 2018
Correct answers!


meganlapinski

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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