Author Question: Effective reach is based on the idea that an advertising schedule is effective only if it does not ... (Read 92 times)

j.rubin · **on:** Jun 29, 2018

Effective reach is based on the idea that an advertising schedule is effective only if it does not reach members of the target audience too few or too many times during the media scheduling period.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Targeting specific audiences can be considered the starting point for all marcom decisions.
a. True
b. False
Indicate whether the statement is true or false