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Author Question: What is a distinct feature of direct-response advertising? a. It makes a definite offer. b. It ... (Read 73 times)

anshika

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What is a distinct feature of direct-response advertising?
 a. It makes a definite offer.
  b. It contains all the information necessary for the prospect to make a decision.
  c. It includes a response device
  d. a and c only
  e. a, b, and c

Question 2

The advertising clearance process involves which groups of people?
 a. advertising agency, advertiser, media, and the audience
  b. advertiser, FTC, FCC, and FDA
  c. advertiser, lawyers, NAD, and possibly the NARB
  d. advertiser, lawyers, FTC, and the NAD
  e. advertiser, lawyers, advertising agency, and the media



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elizabethrperez

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Answer to Question 1

a

Answer to Question 2

e




anshika

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


amandanbreshears

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Reply 3 on: Yesterday
Excellent

 

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