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Author Question: The most important characteristic of a direct-response offer is that it must include a. a monetary ... (Read 161 times)

pragya sharda

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on: Jun 28, 2018
The most important characteristic of a direct-response offer is that it must include
 a. a monetary incentive.
  b. a call to action.
  c. customer data capture.
  d. None of these is correct.

Question 2

An element not included in mobile marketing campaigns should be:
 a. email lists purchased from third-party list brokers.
  b. a call to action.
  c. metrics specific to the campaign itself.


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mjenn52

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

A


pragya sharda

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

mochi09

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Reply 3 on: Yesterday
Wow, this really help

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