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Author Question: The most important characteristic of a direct-response offer is that it must include a. a monetary ... (Read 142 times)

pragya sharda

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The most important characteristic of a direct-response offer is that it must include
 a. a monetary incentive.
  b. a call to action.
  c. customer data capture.
  d. None of these is correct.

Question 2

An element not included in mobile marketing campaigns should be:
 a. email lists purchased from third-party list brokers.
  b. a call to action.
  c. metrics specific to the campaign itself.



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mjenn52

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Answer to Question 1

b

Answer to Question 2

A




pragya sharda

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Reply 2 on: Jun 28, 2018
Excellent


epscape

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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