The most important characteristic of a direct-response offer is ...

[pragya sharda]

The most important characteristic of a direct-response offer is that it must include
 a. a monetary incentive.
  b. a call to action.
  c. customer data capture.
  d. None of these is correct.

Question 2

An element not included in mobile marketing campaigns should be:
 a. email lists purchased from third-party list brokers.
  b. a call to action.
  c. metrics specific to the campaign itself.

[mjenn52]

Answer to Question 1

b

Answer to Question 2

A

[pragya sharda]

TYSM

[kusterl]

Thanks for the timely response, appreciate it