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Author Question: What is a distinct feature of direct-response advertising? a. It makes a definite offer. b. It ... (Read 98 times)

anshika

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on: Jun 29, 2018
What is a distinct feature of direct-response advertising?
 a. It makes a definite offer.
  b. It contains all the information necessary for the prospect to make a decision.
  c. It includes a response device
  d. a and c only
  e. a, b, and c

Question 2

The advertising clearance process involves which groups of people?
 a. advertising agency, advertiser, media, and the audience
  b. advertiser, FTC, FCC, and FDA
  c. advertiser, lawyers, NAD, and possibly the NARB
  d. advertiser, lawyers, FTC, and the NAD
  e. advertiser, lawyers, advertising agency, and the media


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elizabethrperez

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


anshika

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

kjohnson

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Reply 3 on: Yesterday
Wow, this really help

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