Author Question: With effective database marketing a firm may be able to alter the channel of distribution via direct ... (Read 34 times)

Tazate · **on:** Jun 29, 2018

With effective database marketing a firm may be able to alter the channel of distribution via direct marketing efforts, and hence _____.
a. cut direct costs
b. reduce marcom costs
c. increase retention rate
d. enhance average purchase volume per customer
e. increase the referral rate

Question 2

The FTC's policy on deception is that the act or practice must be considered from the perspective of a _____.
a. reasonable consumer
b. probable consumer
c. competitor
d. government agency
e. child