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Author Question: Several years ago a widely circulated report appeared in various media about the weight-loss ... (Read 136 times)

xclash

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on: Jun 29, 2018
Several years ago a widely circulated report appeared in various media about the weight-loss benefits of drinking at least 24 ounces of milk daily along with undertaking a regular exercise regimen. The trade association responsible for promoting milk could have taken advantage of this publicity by placing ads on various health-oriented websites and linking the ads to media reports describing milk's weight-loss benefits. If they had done this they would have been using _____ advertising.
 a. keyword-matching
  b. generic
  c. secondary-market
  d. social-networking
  e. content-targeted

Question 2

Marketing-mix modeling typically employs which statistical technique to estimate the effects that the various marcom elements have in driving sales volume?
 a. cluster analysis
  b. structural equation modeling
  c. multivariate regression analysis
  d. ANOVA
  e. MANOVA


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wshriver

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

c


xclash

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

rachel

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Reply 3 on: Yesterday
Excellent

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