This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Several years ago a widely circulated report appeared in various media about the weight-loss ... (Read 142 times)

xclash

  • Hero Member
  • *****
  • Posts: 681
on: Jun 29, 2018
Several years ago a widely circulated report appeared in various media about the weight-loss benefits of drinking at least 24 ounces of milk daily along with undertaking a regular exercise regimen. The trade association responsible for promoting milk could have taken advantage of this publicity by placing ads on various health-oriented websites and linking the ads to media reports describing milk's weight-loss benefits. If they had done this they would have been using _____ advertising.
 a. keyword-matching
  b. generic
  c. secondary-market
  d. social-networking
  e. content-targeted

Question 2

Marketing-mix modeling typically employs which statistical technique to estimate the effects that the various marcom elements have in driving sales volume?
 a. cluster analysis
  b. structural equation modeling
  c. multivariate regression analysis
  d. ANOVA
  e. MANOVA


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

wshriver

  • Sr. Member
  • ****
  • Posts: 318
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

c


xclash

  • Member
  • Posts: 681
Reply 2 on: Jun 29, 2018
Excellent

abro1885

  • Member
  • Posts: 337
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

Earwax has antimicrobial properties that reduce the viability of bacteria and fungus in the human ear.

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

The average human gut is home to perhaps 500 to 1,000 different species of bacteria.

Did you know?

The longest a person has survived after a heart transplant is 24 years.

Wandering Albatrosses are colonial but have large widely spaced territories. Here a pair performs th Wandering Albatrosses are colonial but have large widely spaced territories. Here a pair performs th
The 2012 U.S. presidential campaign rang with “get tough” cries to end Iran’s nuclear capacity and c The 2012 U.S. presidential campaign rang with “get tough” cries to end Iran’s nuclear capacity and c
Example of a day sheet report. Example of a day sheet report.
Checklist of Developmental Skills: Birth to 5 years Checklist of Developmental Skills: Birth to 5 years
How to calculate the gain and loss gene numbers with low bootstrap of phylogenetic tree? How to calculate the gain and loss gene numbers with low bootstrap of phylogenetic tree?
How to calculate the gain and loss gene numbers with low bootstrap of phylogenetic tree? How to calculate the gain and loss gene numbers with low bootstrap of phylogenetic tree?
Video: Chromosome structural organization/ Mechanisms for chromosome movement Animation

For a complete list of videos, visit our video library