Author Question: Google enables online advertisers to run ads on websites other than Google's own site, which is ... (Read 448 times)

RYAN BANYAN

  • Hero Member
  • *****
  • Posts: 563
Google enables online advertisers to run ads on websites other than Google's own site, which is known as _____.
 a. keyword-matching advertising
  b. hot-zoned advertising
  c. content-targeted advertising
  d. podcasting
  e. blogging

Question 2

Which technique is increasingly being used to assess the relative effect each program element has compared to the effects of other elements?
 a. marketing-mix modeling
  b. structural equation modeling
  c. marketing optimization modeling
  d. multidimensional scaling
  e. calibration modeling



nyrave

  • Sr. Member
  • ****
  • Posts: 344
Answer to Question 1

c

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

The first-known contraceptive was crocodile dung, used in Egypt in 2000 BC. Condoms were also reportedly used, made of animal bladders or intestines.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

For a complete list of videos, visit our video library