Author Question: Google enables online advertisers to run ads on websites other than Google's own site, which is ... (Read 141 times)

RYAN BANYAN

  • Hero Member
  • *****
  • Posts: 563
Google enables online advertisers to run ads on websites other than Google's own site, which is known as _____.
 a. keyword-matching advertising
  b. hot-zoned advertising
  c. content-targeted advertising
  d. podcasting
  e. blogging

Question 2

Which technique is increasingly being used to assess the relative effect each program element has compared to the effects of other elements?
 a. marketing-mix modeling
  b. structural equation modeling
  c. marketing optimization modeling
  d. multidimensional scaling
  e. calibration modeling



nyrave

  • Sr. Member
  • ****
  • Posts: 344
Answer to Question 1

c

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

For a complete list of videos, visit our video library