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Author Question: Google enables online advertisers to run ads on websites other than Google's own site, which is ... (Read 451 times)

RYAN BANYAN

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on: Jun 29, 2018
Google enables online advertisers to run ads on websites other than Google's own site, which is known as _____.
 a. keyword-matching advertising
  b. hot-zoned advertising
  c. content-targeted advertising
  d. podcasting
  e. blogging

Question 2

Which technique is increasingly being used to assess the relative effect each program element has compared to the effects of other elements?
 a. marketing-mix modeling
  b. structural equation modeling
  c. marketing optimization modeling
  d. multidimensional scaling
  e. calibration modeling


nyrave

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

a


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