This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Search engine advertising rests on the concept of _____, which are specific words and short phrases ... (Read 85 times)

cartlidgeashley

  • Hero Member
  • *****
  • Posts: 572
on: Jun 29, 2018
Search engine advertising rests on the concept of _____, which are specific words and short phrases that describe the nature, attributes, and benefits of a marketer's offering.
 a. keywords
  b. analogies
  c. natural words
  d. search words
  e. word-find

Question 2

Whatever the measure chosen, any effort to meaningfully assess marcom performance necessitates having data that are _____.
 a. short-term and long-term
  b. communication-based and sales-based
  c. representative and normal
  d. normal and bi-modal
  e. reliable and valid


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jonathanballen97

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


cartlidgeashley

  • Member
  • Posts: 572
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

mjenn52

  • Member
  • Posts: 351
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

The modern decimal position system was the invention of the Hindus (around 800 AD), involving the placing of numerals to indicate their value (units, tens, hundreds, and so on).

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Levels of Processing Affects Long-Term but not Short-Term Memory Levels of Processing Affects Long-Term but not Short-Term Memory
Responses Produced by Activation of Specific Opioid Receptors Responses Produced by Activation of Specific Opioid Receptors
Engine oil pressure is used to switch cam lobes on a VTEC system. Engine oil pressure is used to switch cam lobes on a VTEC system.
An overall view of the four-cylinder engine that is due for a scheduled valve adjustment according ... An overall view of the four-cylinder engine that is due for a scheduled valve adjustment according ...
The IAT sensor on this General Motors 3800 V-6 engine is in the air passage duct between the air ... The IAT sensor on this General Motors 3800 V-6 engine is in the air passage duct between the air ...
Describe the Conceptual Forecasting Framework in your own words. Describe the Conceptual Forecasting Framework in your own words.
Video: Electrocardiogram Examination

For a complete list of videos, visit our video library