This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which metric can be used to measure the exposure value or popularity of a website or online ad? a. ... (Read 72 times)

MGLQZ

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
Which metric can be used to measure the exposure value or popularity of a website or online ad?
 a. average time per visit
  b. number of unique visitors
  c. average interval between user visits
  d. proportion of repeat visitors
  e. visitors' previous website search behavior

Question 2

Which of the following is NOT a reason for the difficulty in measuring marcom effectiveness?
 a. lack of ability by marcom practitioners
  b. obstacles in identifying an appropriate measure, or metric, of effectiveness
  c. complications with getting people throughout the organization to agree that a particular measure is the most appropriate
  d. snags with gathering accurate data to assess effectiveness
  e. problems with determining the exact effect that specific marcom elements have on the measure that has been selected to indicate effectiveness


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Missbam101

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


MGLQZ

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Wow, this really help

connor417

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Example of an online employment application and posting of a résumé. Example of an online employment application and posting of a résumé.
Commonly Used Equivalents for the Apothecary and Metric Systems Cont Commonly Used Equivalents for the Apothecary and Metric Systems Cont
Sample Items from the Brief Multidimensional Measure of Religiousness/Spirituality (BMMRS) Sample Items from the Brief Multidimensional Measure of Religiousness/Spirituality (BMMRS)
Connections and settings necessary to measure fuel-injector resistance. Connections and settings necessary to measure fuel-injector resistance.
Drug tolerance: A shift in the dose-response curve to the right as a result of exposure to the drug. Drug tolerance: A shift in the dose-response curve to the right as a result of exposure to the drug.
One day, I hope different colleges and universities that online degrees will offer Bachelor of Scien One day, I hope different colleges and universities that online degrees will offer Bachelor of Scien
Video: Hormonal feedback loop components & Glucagon (glycogenolysis and gluconeogenesis)

For a complete list of videos, visit our video library