This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which metric can be used to measure the exposure value or popularity of a website or online ad? a. ... (Read 50 times)

MGLQZ

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
Which metric can be used to measure the exposure value or popularity of a website or online ad?
 a. average time per visit
  b. number of unique visitors
  c. average interval between user visits
  d. proportion of repeat visitors
  e. visitors' previous website search behavior

Question 2

Which of the following is NOT a reason for the difficulty in measuring marcom effectiveness?
 a. lack of ability by marcom practitioners
  b. obstacles in identifying an appropriate measure, or metric, of effectiveness
  c. complications with getting people throughout the organization to agree that a particular measure is the most appropriate
  d. snags with gathering accurate data to assess effectiveness
  e. problems with determining the exact effect that specific marcom elements have on the measure that has been selected to indicate effectiveness


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Missbam101

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


MGLQZ

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

alexanderhamilton

  • Member
  • Posts: 334
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
The Reinstatement Procedure, a Measure of Craving The Reinstatement Procedure, a Measure of Craving
Virtual reality exposure therapy Virtual reality exposure therapy
Metric and English Comparison Metric and English Comparison
A typical peak-and-hold fuel-injector waveform. Most fuel injectors that measure less than 6 ohms ... A typical peak-and-hold fuel-injector waveform. Most fuel injectors that measure less than 6 ohms ...
Different exposure codes for potential HIV infection. Different exposure codes for potential HIV infection.
Metric System: Measure of Weight and Volume Metric System: Measure of Weight and Volume
Video: Introduction to Epilepsy

For a complete list of videos, visit our video library