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Author Question: A(n) _____ is an invaluable advertising medium for conveying much information about the brand, its ... (Read 129 times)

asmith134

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on: Jun 29, 2018
A(n) _____ is an invaluable advertising medium for conveying much information about the brand, its character, and its promotional offerings.
 a. pop-up ad
  b. banner ad
  c. CGI ad
  d. website
  e. interstitial

Question 2

Maria is asked by a market researcher to tell him the particular thoughts and feelings she has about Starbuck's coffee. A particular thought or feeling that comes to Maria's mind is known as a(n) _____.
 a. brand dimension
  b. cognition
  c. brand link
  d. association
  e. think-feel linkage


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sultana.d

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


asmith134

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Reply 2 on: Jun 29, 2018
Excellent

patma1981

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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