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Author Question: A key characteristic of integrated marketing communications is the building of relationships with ... (Read 111 times)

crobinson2013

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  • Posts: 535
on: Jun 29, 2018
A key characteristic of integrated marketing communications is the building of relationships with customers. Which of the following is NOT a benefit of building relationships?
 a. repeat purchases
  b. loyalty toward a brand
  c. enduring links between a brand and its customers
  d. greater profitability
  e. huge acquisition costs

Question 2

Which of the following encapsulates what a brand is intended to stand for in its target market's mind and then consistently delivers the same idea across all media channels?
 a. positioning statement
  b. contact point
  c. relationship statement
  d. creative brief
  e. creative platform


raenoj

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

a


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