A key characteristic of integrated marketing communications is the building of relationships with customers. Which of the following is NOT a benefit of building relationships?
a. repeat purchases
b. loyalty toward a brand
c. enduring links between a brand and its customers
d. greater profitability
e. huge acquisition costs
Question 2
Which of the following encapsulates what a brand is intended to stand for in its target market's mind and then consistently delivers the same idea across all media channels?
a. positioning statement
b. contact point
c. relationship statement
d. creative brief
e. creative platform
Relationships between biomass variation and species diversity.
Intracellular relationships involving the glyoxylate cycle in plant cells
Marketing Management, 4th Edition
Evolutionary Relationships Among Honeycreepers
Chromatin states, gene content, and characteristic histone modifications