« previous next »

Author Question: The terms touchpoint and contact are used interchangeably to mean any message medium capable of ... (Read 64 times)

Mr3Hunna

  • Hero Member
  • *****
  • Posts: 536
on: Jun 29, 2018
The terms touchpoint and contact are used interchangeably to mean any message medium capable of reaching target customers and presenting the brand in a favorable light.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The use of integrated marketing communications is restricted to the mass media.
 a. True
  b. False
 Indicate whether the statement is true or false


annierak

  • Sr. Member
  • ****
  • Posts: 340
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Severe contact dermatitis. Severe contact dermatitis.
Burger King burger with hidden message Burger King burger with hidden message
Face-to-face communication is the richest channel to relay a message from the sender to a receiver. Face-to-face communication is the richest channel to relay a message from the sender to a receiver.
Commonly Misspelled Medical Terms Commonly Misspelled Medical Terms
How to solve a linear system when the terms are fractions How to solve a linear system when the terms are fractions
With your fingertips, using medium pressure, trace the colon over the abdomen. Move in clockwise ... With your fingertips, using medium pressure, trace the colon over the abdomen. Move in clockwise ...
Video: Bone Growth and Remodeling

For a complete list of videos, visit our video library