Author Question: All of the following are psychological techniques except A) customary pricing. B) prestige ... (Read 108 times)

Pineappleeh

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All of the following are psychological techniques except
 A) customary pricing.
  B) prestige pricing.
  C) reference pricing.
  D) odd-even pricing.
  E) price skimming.

Question 2

When a satellite dish company uses bundling to combine phone, dish, and broadband Internet access prices, it is attempting to influence a consumer's perception of price to make a product's price more attractive and reduce sticker shock. This is an example of using a ____ pricing strategy.
 A) competition-based
  B) cost-based
  C) promotional
  D) competitive
  E) psychological



kswal303

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Answer to Question 1

E

Answer to Question 2

E



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