All of the following are psychological techniques except
A) customary pricing.
B) prestige pricing.
C) reference pricing.
D) odd-even pricing.
E) price skimming.
Question 2
When a satellite dish company uses bundling to combine phone, dish, and broadband Internet access prices, it is attempting to influence a consumer's perception of price to make a product's price more attractive and reduce sticker shock. This is an example of using a ____ pricing strategy.
A) competition-based
B) cost-based
C) promotional
D) competitive
E) psychological
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