While sales contests can motivate employees at all levels to participate, a disadvantage of this method of sales promotion is that
A) they are often too complicated.
B) they are not taken seriously by the employees.
C) people often discontinue their positive behavior after the contest is over.
D) many point-of-purchase display materials are needed to implement a contest.
E) people often feel they are not being recognized enough.
Question 2
Shannon Hill needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Go Anywhere Airlines because, for a similar price to other airlines, it had a better reputation for service. For Shannon, this flight is an example of which type of product?
A) Shopping
B) Convenience
C) Specialty
D) Unsought
E) Durable
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