Author Question: Scott Bartello, a salesperson for Lamkin Golf Products, develops a list of potential customers and ... (Read 117 times)

yoooooman · **on:** Jun 29, 2018

Scott Bartello, a salesperson for Lamkin Golf Products, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. This process is called
A) customer search.
B) preapproach.
C) customer evaluation.
D) customer pre-approval.
E) prospecting.

Question 2

While consumers can use websites to access more information, marketers can also use the same sites to get information on the consumer.

Indicate whether the statement is true or false