This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The advertising platform consists of the basic issues and selling points that an advertiser wishes ... (Read 66 times)

Chelseaamend

  • Hero Member
  • *****
  • Posts: 545
on: Jun 29, 2018
The advertising platform consists of the basic issues and selling points that an advertiser wishes to include in the campaign.
 
 Indicate whether the statement is true or false

Question 2

Which of the following characteristics distinguish online media from traditional marketing?
 A) Experience, networking, and personal contact
  B) Social networking, personal contacts, control, and salesmanship
  C) Addressability, interactivity, accessibility, connectivity, and control
  D) Environment, responsiveness, customization, and affordability
  E) Dynamic responsiveness, control, friendliness, and attention-getting


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

frre432

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

C


Chelseaamend

  • Member
  • Posts: 545
Reply 2 on: Jun 29, 2018
Gracias!

matt95

  • Member
  • Posts: 317
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Mammalian TLRs: specificities, basic signaling mechanisms, and cellular responses Mammalian TLRs: specificities, basic signaling mechanisms, and cellular responses
Turning cell phones into basic research tools with apps Turning cell phones into basic research tools with apps
English and Dani basic color terms. English and Dani basic color terms.
Common phlebotomy issues. Common phlebotomy issues.
How can we apply the categorical imperative to environmental issues? How can we apply the categorical imperative to environmental issues?
Divisions and Territorial Issues Divisions and Territorial Issues
Video: Secretin (inhibiting gastric acid secretion), Cholecystokinin (fat digestion) & Cholecystokinin

For a complete list of videos, visit our video library