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Author Question: When developing an advertising campaign, benchmarks need to be included in the A) campaign platform. ... (Read 214 times)

Jramos095

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  • Posts: 528
on: Jun 29, 2018
When developing an advertising campaign, benchmarks need to be included in the
 A) campaign platform.
  B) evaluation of the advertising effectiveness.
  C) statement of advertising objectives.
  D) media plan.
  E) budget.

Question 2

Swiss-based Nestl has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?
 A) Product
  B) Promotion
  C) Distribution
  D) Advertising
  E) Price


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sylvia

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

A


Jramos095

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  • Posts: 528
Reply 2 on: Jun 29, 2018
Gracias!

meganmoser117

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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