When developing an advertising campaign, benchmarks need to be ...

[Jramos095]

When developing an advertising campaign, benchmarks need to be included in the
 A) campaign platform.
  B) evaluation of the advertising effectiveness.
  C) statement of advertising objectives.
  D) media plan.
  E) budget.

Question 2

Swiss-based Nestl has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?
 A) Product
  B) Promotion
  C) Distribution
  D) Advertising
  E) Price

[sylvia]

Answer to Question 1

C

Answer to Question 2

A

[Jramos095]

Great answer, keep it coming

[elyse44]

YES! Correct, THANKS for helping me on my review