Author Question: To gain maximum benefit from promotional efforts, marketers must strive to A) become directly ... (Read 111 times)

OSWALD · **on:** Jun 29, 2018

To gain maximum benefit from promotional efforts, marketers must strive to
A) become directly involved rather than indirectly involved.
B) obtain information about the marketing environment through their MIS.
C) realize the needs of their target market and try to meet them.
D) properly plan, implement, coordinate, and control communications.
E) use promotion during the growth stage of the product's life cycle.

Question 2

All conventional mediatelevision, radio, newspapers, and magazinescan be used to deliver direct response advertising.

Indicate whether the statement is true or false