Describe some methods international marketers often use to ...

[meagbuch]

Describe some methods international marketers often use to develop promotional budgets. Which method is ideal?

Question 2

Briefly describe the communication model.

[anyusername12131]

Answer to Question 1

International marketers use a number of methods to develop promotional budgets. They include matching the amount spent by the competition, basing the budget on a percentage of sales, spending all the company can afford, and basing budgets on objectives and tasks. The ideal method is objective-and-task-based budgeting, which requires that advertisers predict the amount of promotion needed to reach goals.

Answer to Question 2

The communication model starts with a sender who encodes (or designs) a message. The message is then delivered through a communication channel, where it is decoded (or interpreted) by the receiver. Feedback, which is the receiver's reaction to the message, should be collected by the sender. The sender must then determine if the message has been decoded in the intended way or if noise has interfered with the intended communication.