Author Question: Because quirky and gimmicky new formats have been overused, contemporary marketers are returning to ... (Read 66 times)

Chloeellawright · **on:** Jun 29, 2018

Because quirky and gimmicky new formats have been overused, contemporary marketers are returning to traditional media to build brands in the marketing environment and to create meaningful connections with consumers.

Indicate whether the statement is true or false

Question 2

Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.

Indicate whether the statement is true or false