Author Question: Angela approaches David Hughes, owner of Hughes Auto Parts, to talk about the possibility of adding ... (Read 108 times)

SGallaher96 · **on:** Jun 29, 2018

Angela approaches David Hughes, owner of Hughes Auto Parts, to talk about the possibility of adding a new line of products to his store. Angela tells David that the product is a line of high-quality driving sunglasses. She offers to set up the display, service and restock it weekly, and maintain billing and inventory records. She tells David that all she needs is a couple of square feet of space. Angela is in the business of serving retailers as a
A) general-line wholesaler.
B) specialty-line wholesaler.
C) rack jobber.
D) full-service merchant wholesaler.
E) cash-and-carry wholesaler.

Question 2

Home Depot is a powerful retailer with a high-volume, low-price position. Therefore, Home Depot can exert pressure on manufacturers and suppliers to offer its staff various forms of trade-market promotions. These come in four major types:
a. couponing, cash allowances, incentives, and slotting fees.
b. incentives, allowances, training programs, and cooperative advertising.
c. case allowances, sweepstakes, couponing, and training programs.
d. slotting fees, point-of-purchase displays, consumer rebates, and merchandise allowances.