Angela approaches David Hughes, owner of Hughes Auto Parts, to talk about the possibility of adding a new line of products to his store. Angela tells David that the product is a line of high-quality driving sunglasses. She offers to set up the display, service and restock it weekly, and maintain billing and inventory records. She tells David that all she needs is a couple of square feet of space. Angela is in the business of serving retailers as a
A) general-line wholesaler.
B) specialty-line wholesaler.
C) rack jobber.
D) full-service merchant wholesaler.
E) cash-and-carry wholesaler.
Question 2
Home Depot is a powerful retailer with a high-volume, low-price position. Therefore, Home Depot can exert pressure on manufacturers and suppliers to offer its staff various forms of trade-market promotions. These come in four major types:
a. couponing, cash allowances, incentives, and slotting fees.
b. incentives, allowances, training programs, and cooperative advertising.
c. case allowances, sweepstakes, couponing, and training programs.
d. slotting fees, point-of-purchase displays, consumer rebates, and merchandise allowances.
These two desert arthropods, a scorpion and a cicada, have evolved very different approaches to livi
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Parts of a typical spark plug.
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