Author Question: Trial offers have the same goal as samples, except that trial offers a. usually promote low-priced ... (Read 106 times)

tsand2

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Trial offers have the same goal as samples, except that trial offers
 a. usually promote low-priced convenience goods.
  b. are handed out in malls, retail stores, and other public places.
  c. involve more expensive items.
  d. arrive through mail or newspaper delivery.

Question 2

A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a
 A) specialty-line wholesaler.
  B) limited-service wholesaler.
  C) rack jobber.
  D) general merchandise wholesaler.
  E) general-line wholesaler.



katheyjon

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Answer to Question 1

C

Answer to Question 2

D



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