Author Question: Sales promotion tools can accomplish several objectives. For example, when a firm wants to make a ... (Read 577 times)

mia

  • Hero Member
  • *****
  • Posts: 564
Sales promotion tools can accomplish several objectives. For example, when a firm wants to make a push to ____, these tools can reduce the consumer's risk of trying something new.
 a. change the IBP
  b. stimulate repeat purchases
  c. combat competitors' strategies
  d. stimulate trial purchases

Question 2

Sherri McRae wants to establish a fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high-fashion items, Sherri does not want to establish an organization in which she has title to the garments. Which of the following types of wholesale establishments has she ruled out?
 A) Merchant wholesaler
  B) Agent
  C) Broker
  D) Functional middleman
  E) Commission merchant



IRincones

  • Sr. Member
  • ****
  • Posts: 321
Answer to Question 1

D

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

To combat osteoporosis, changes in lifestyle and diet are recommended. At-risk patients should include 1,200 to 1,500 mg of calcium daily either via dietary means or with supplements.

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

For a complete list of videos, visit our video library