Sales promotion tools can accomplish several objectives. For example, when a firm wants to make a push to ____, these tools can reduce the consumer's risk of trying something new.
a. change the IBP
b. stimulate repeat purchases
c. combat competitors' strategies
d. stimulate trial purchases
Question 2
Sherri McRae wants to establish a fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high-fashion items, Sherri does not want to establish an organization in which she has title to the garments. Which of the following types of wholesale establishments has she ruled out?
A) Merchant wholesaler
B) Agent
C) Broker
D) Functional middleman
E) Commission merchant
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