Author Question: Sales promotion is generally used as a long-term tactic and widespread strategy to promote an image ... (Read 68 times)

c0205847 · **on:** Jun 29, 2018

Sales promotion is generally used as a long-term tactic and widespread strategy to promote an image for the brand and create emotional connections with the consumer.

Indicate whether the statement is true or false

Question 2

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called
A) direct marketing.
B) direct-response marketing.
C) telemarketing.
D) personal selling.
E) direct selling.