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Author Question: Compared to advertising, sales promotion is: a. a long-term affair. b. encourages an immediate ... (Read 23 times)

fagboi

  • Hero Member
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  • Posts: 535
on: Jun 29, 2018
Compared to advertising, sales promotion is:
 a. a long-term affair.
  b. encourages an immediate response.
  c. a more sophisticated process.
  d. harder to document.

Question 2

When formulating a positioning strategy, a multiple-benefits approach is strongly suggested to satisfy many markets
  at the same time, because it alerts consumers to a wide array of diverse functions and positive consequences related to the product.
 a. True
  b. False
 Indicate whether the statement is true or false


samiel-sayed

  • Sr. Member
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  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

False


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