Author Question: A retail strategy of managing groups of similar, often substitutable products produced by different ... (Read 45 times)

codyclark · **on:** Jun 29, 2018

A retail strategy of managing groups of similar, often substitutable products produced by different manufacturers is called
A) category management.
B) scrambled merchandising.
C) line extensions.
D) aggregate management.
E) wheel of retailing.

Question 2

Selective exposure refers to
A) targeting only certain parts of the total market.
B) admitting only certain inputs into consciousness.
C) the circumstances or conditions that exist when a consumer is making a purchase decision.
D) the process of selecting, organizing, and interpreting information inputs to produce meaning.
E) remembering inputs that support personal feelings and beliefs and forgetting those that do not.