Author Question: Describe the compensation systems often used in international sales.[br][br][b][color=gray]Question ... (Read 44 times)

KimWrice · **on:** Jun 29, 2018

Describe the compensation systems often used in international sales.

Question 2

Why must international marketers be careful when using humor or directness in their ads?

Gabe · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

International sales management uses a variety of different compensation systems to pay salespeople. Some salespeople are paid a sales commission, which is based on a percentage of sales the employee makes. Salespeople can also work for a straight salary, which provides an incentive to stay with a company. Many industrial sales positions combine a base salary with sales commissions.

Answer to Question 2

International marketers must be careful when using humor in their ads because what one culture finds humorous, other cultures may not. Humor also needs to fit the product's image; a sophisticated product may suffer from a broadly humorous ad. In some cultures, marketers must also beware of directly emphasizing why someone should purchase a product; this can be seen as arrogant.