When Burke Marketing Research designs a research study to fit the specific needs of its Frito-Lay client, what type of research is this?
a. Syndicated research
b. Off-the-shelf research
c. Custom research
d. In-house research
Question 2
Scenario thinking involves the erroneous belief that an outcome is more likely when a specific sequence of events leading to the outcome is specified as opposed to unspecified. This bias involves the use of which of the following heuristics?
a. The representativeness heuristic
b. The availability heuristic
c. The simulation heuristic
d. The anchoring-and-adjustment heuristic
e. None of these choices is correct.
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