« previous next »

Author Question: When Burke Marketing Research designs a research study to fit the specific needs of its Frito-Lay ... (Read 228 times)

ashley

  • Hero Member
  • *****
  • Posts: 584
on: Jun 29, 2018
When Burke Marketing Research designs a research study to fit the specific needs of its Frito-Lay client, what type of research is this?
 a. Syndicated research
 b. Off-the-shelf research
 c. Custom research
 d. In-house research

Question 2

Scenario thinking involves the erroneous belief that an outcome is more likely when a specific sequence of events leading to the outcome is specified as opposed to unspecified. This bias involves the use of which of the following heuristics?
 a. The representativeness heuristic
 b. The availability heuristic
 c. The simulation heuristic
 d. The anchoring-and-adjustment heuristic
 e. None of these choices is correct.


kescobar@64

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Some organisms used as models in genetic research Some organisms used as models in genetic research
Lambda phage inserts by a crossover at a specific site Lambda phage inserts by a crossover at a specific site
Comparison of Research Studies Exploring Nurse Caring Behaviors Comparison of Research Studies Exploring Nurse Caring Behaviors
If sociologists were to study land diving on Pentecost Island in Vanuatu, they could use a variety ... If sociologists were to study land diving on Pentecost Island in Vanuatu, they could use a variety ...
Site-specific recombination event catalyzed by RAG1 and RAG2 Site-specific recombination event catalyzed by RAG1 and RAG2
Study Duddy 2 Study Duddy 2
Video: Miller's reaction chamber experiment Animation

For a complete list of videos, visit our video library