Author Question: Which of the elements of the promotional mix below are media-based and therefore provide a tested ... (Read 73 times)

pragya sharda · **on:** Jun 29, 2018

Which of the elements of the promotional mix below are media-based and therefore provide a tested means of communication that can be adapted for Internet communications?
a. direct marketing and sales promotion
b. advertising
c. personal selling
d. direct marketing, advertising, sales promotion and public relations
e. none of the above

Question 2

All cross-functional sourcing team members must be assigned on a full time basis for effectiveness.

Indicate whether the statement is true or false