Author Question: Qualities considered to be desirable by an offline market segment, such as accurate prices and quick ... (Read 23 times)

azncindy619 · **on:** Jun 29, 2018

Qualities considered to be desirable by an offline market segment, such as accurate prices and quick customer responses, should be equally valued by online market segments.
a. True
b. False

Question 2

Given a unique product or service and a small, focused target market, a strategy designed to set a product or service apart from competitors is known as
a. niche strategy.
b. mass marketing approach.
c. undifferentiated.
d. open-ended.
e. unfocused.