Author Question: Personal selling is: a. the process of face-to-face communication and persuasion. b. virtually, the ... (Read 152 times)

xroflmao · **on:** Jun 29, 2018

Personal selling is:
a. the process of face-to-face communication and persuasion.
b. virtually, the only way to close the deal.
c. easier to conduct than any other marketing function.
d. the most controversial form of direct marketing.

Question 2

Regarding the relationship between the client and agency, things will go most smoothly and efficiently when
a. you see them as equal forces with equal power and responsibility.
b. you can identify two distinct entities with clearly defined roles and tasks.
c. you can tell that the agency does everything the client wants without question.
d. you can't tell where the work of one ends and the other begins.