Author Question: Personal selling is a. the face-to-face communications and persuasion process. b. virtually the ... (Read 132 times)

Medesa

  • Hero Member
  • *****
  • Posts: 507
Personal selling is
 a. the face-to-face communications and persuasion process.
  b. virtually the only way to close the deal.
  c. simpler to conduct than any other marketing functions.
  d. the most controversial form of direct marketing.

Question 2

The Dyson Company, manufacturer of high-priced vacuum cleaners, has developed a promotional program with both push and pull policies. Dyson only sells its products through retailers who carry high-end household electronics items. For the push policy, Dyson will most likely use ____________; for the pull policy, Dyson will use ___________.
 A) personal selling done by the retailer; rebates to the customer
  B) a bonus to the retailer for every Dyson vacuum sold; personal selling done by the retailer's employees
  C) advertising and personal selling; rebates to the customer
  D) sales promotion; personal selling done by the retailer's employees
  E) direct marketing; discounts to the retailer



asdfghjkl;

  • Sr. Member
  • ****
  • Posts: 323
Answer to Question 1

A

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

For a complete list of videos, visit our video library