Personal selling is
a. the face-to-face communications and persuasion process.
b. virtually the only way to close the deal.
c. simpler to conduct than any other marketing functions.
d. the most controversial form of direct marketing.
Question 2
The Dyson Company, manufacturer of high-priced vacuum cleaners, has developed a promotional program with both push and pull policies. Dyson only sells its products through retailers who carry high-end household electronics items. For the push policy, Dyson will most likely use ____________; for the pull policy, Dyson will use ___________.
A) personal selling done by the retailer; rebates to the customer
B) a bonus to the retailer for every Dyson vacuum sold; personal selling done by the retailer's employees
C) advertising and personal selling; rebates to the customer
D) sales promotion; personal selling done by the retailer's employees
E) direct marketing; discounts to the retailer
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