Author Question: The difference between a marketing database and a mailing list is that the mailing list also ... (Read 87 times)

CQXA · **on:** Jun 29, 2018

The difference between a marketing database and a mailing list is that the mailing list also includes information
collected directly from a marketer's own customers.
a. True
b. False
Indicate whether the statement is true or false

Question 2

A historical background is a key element in an advertising plan, one that should include the history of all main players, the industry, the brand, and the corporate culture.
a. True
b. False
Indicate whether the statement is true or false