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Author Question: Which of the following is true of branded entertainment? a. It would not exist without the ... (Read 30 times)

AEWBW

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on: Jun 29, 2018
Which of the following is true of branded entertainment?
 a. It would not exist without the marketer's support.
  b. The entertainment property in it should not be created by the marketers themselves.
  c. Its popularity as a brand-building tool is decreasing.
  d. It entails placing products unobtrusively into movies and TV shows.

Question 2

Which of the following are properties of emotions that make them potentially more important than thoughts in assessing ad reactions?
 a. They are good predictors of thoughts.
  b. They are hard to understand but indicative of eventual purchase behavior.
  c. They are easy to define and describe.
  d. They are clear indicators of subliminal reactions.


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carojassy25

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


AEWBW

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Reply 2 on: Jun 29, 2018
Gracias!

coreycathey

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Reply 3 on: Yesterday
Excellent

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